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The Purple Cow. Why Seth Godin’s Most Important Marketing Idea Became More Relevant in the Age of AI
What makes customers remember one business and ignore another? Seth Godin’s Purple Cow explores how remarkable branding, differentiation, and emotional recognition became essential for growth marketing in crowded digital markets.
4 min read


Are AI Hallucinations Becoming the New Misinformation Crisis?
AI hallucinations aren’t just weird internet moments anymore. From fake citations to invented statistics and outdated information, subtle AI errors are quietly entering modern marketing workflows — often wrapped in confident, polished language.
5 min read


Does Sex Sell? Advertising’s Favorite Shortcut Keeps Working — Even When It Shouldn’t
Sex has been advertising’s favorite shortcut for decades — but attention and persuasion are not the same thing. This article explores the psychology behind attraction in marketing, why provocative campaigns often fail to build real brand memory, and what modern consumers actually respond to today.
3 min read
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